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WHY ADD VIDEO TO YOUR MARKETING PLAN?
Here are ten great reasons to add video to your website, social media, newsletter or other online marketing:
1. Use Video to Stand Out From the Competition
2. Use Video to Demonstrate a Product or Activity
3. Use Video to Share Your Expertise & Give Your Business a Personal Face.
4. Use Video to Drive Traffic to Your Website.
Google loves video. A website containing a video is 53 times more prone to appearing on the first page of Google’s search results!
5. Use Video to go viral!
If you upload a compelling video on your website that conveys a strong message, viewers will be more likely to share that video. As word spreads, your website will be automatically marketed.
6. Use Video to Promote a Sale or Special Event.
7. Use Video to help you SELL!
Studies have shown that online retailers with shopping carts that offer product videos convert at a rate anywhere from 10% to 80% higher than those same sites offering static content like images & text.
8. Use Video to Engage Customers With Your Brand.
9. Use Video to increase visit length.
Visitors are more likely to watch a quick 2 minute video demonstration of your services or product than they are to read a long wall of text. If a visitor is watching a video that lasts for two minutes, they’ll be staying on your website for 2 minutes. The longer their eyeballs stay on there, the more the search engines feel your site is giving value and will rank it higher.
10. Use Video to increased Click-through-Rate
When you are circulating electronic newsletters, embedding a video within them increases the click through rate by 96 percent.
Here are ten great reasons to add video to your website, social media, newsletter or other online marketing:
1. Use Video to Stand Out From the Competition
2. Use Video to Demonstrate a Product or Activity
3. Use Video to Share Your Expertise & Give Your Business a Personal Face.
4. Use Video to Drive Traffic to Your Website.
Google loves video. A website containing a video is 53 times more prone to appearing on the first page of Google’s search results!
5. Use Video to go viral!
If you upload a compelling video on your website that conveys a strong message, viewers will be more likely to share that video. As word spreads, your website will be automatically marketed.
6. Use Video to Promote a Sale or Special Event.
7. Use Video to help you SELL!
Studies have shown that online retailers with shopping carts that offer product videos convert at a rate anywhere from 10% to 80% higher than those same sites offering static content like images & text.
8. Use Video to Engage Customers With Your Brand.
9. Use Video to increase visit length.
Visitors are more likely to watch a quick 2 minute video demonstration of your services or product than they are to read a long wall of text. If a visitor is watching a video that lasts for two minutes, they’ll be staying on your website for 2 minutes. The longer their eyeballs stay on there, the more the search engines feel your site is giving value and will rank it higher.
10. Use Video to increased Click-through-Rate
When you are circulating electronic newsletters, embedding a video within them increases the click through rate by 96 percent.
